With its lipless, deep belly profile, the Rapala® Ultra Light Rippin' Rap® crankbait is designed to dive and rip with the best of them. Flat, skinny sides allow the Rapala Ultra Light Rippin' Rap to flutter on the drop with a hard-vibrating action that's accented with a loud, BB rattle system. Other features include textured scales and gills with deep-set 3D holographic eyes. Adding to this crankbait's deadly disposition are fast-piercing VMC® black nickel hooks.

• Tall and skinny textured scale body
• Lipless design
• Hard-vibrating, long casting
• Distinctive, loud BB rattles system
• VMC black nickel round bend hooks
• Targets multiple game fish species